Wednesday, April 9, 2025 12:00 PM (UTC-04:00) Eastern Time (US & Canada)

Unconventional events deserve unconventional success metrics.

We shared the bold ideas in part one—now it's time to prove their impact. In this highly anticipated sequel, we’re taking the event elements we remixed and pairing them with measurement tactics that actually matter. Can a one-of-a-kind, unconventional event deliver on ROI? Can being different drive real results? We’ll show you how to measure the success of your unconventional event and the impact it can make on your bottom line.