Unconventional Events 2.0: The Remix to the Remix
You wanted more wild brainstorming. Let's do it again, plus more.
Wednesday, April 9, 2025
12:00 PM (UTC-04:00) Eastern Time (US & Canada)
Sr. Growth Marketing Manager
Unconventional events deserve unconventional success metrics.
We shared the bold ideas in part one—now it's time to prove their impact. In this highly anticipated sequel, we’re taking the event elements we remixed and pairing them with measurement tactics that actually matter. Can a one-of-a-kind, unconventional event deliver on ROI? Can being different drive real results? We’ll show you how to measure the success of your unconventional event and the impact it can make on your bottom line.
Speakers
Co-Founder
Leveraging her corporate background, passion for revenue-driven event marketing, and desire to bring people together for shared experiences, Liz believes conversation can solve all the world's problems.
Nicole describes herself as a hug-addicted visionary and human catalyst with a flair for the unconventional. She thrives on helping companies build deep connections with their attendees at events that drive revenue. She is obsessed with growing all things women's sports. As the co-mastermind behind the world's first secret business trip, she gets to travel the world creating community with the places, spaces and faces that make life awesome.
What You'll Learn
📖 What "unconventional" is and why it's so important to the success of your events
📈 What you can do to continuously up your game, when the unusual becomes ordinary
📐 Measure twice, repeat...a lot? How to measure the ROI of mixing things up