Swoogo University Live Chicago 2026
Swoogo University Live Chicago 2026
    Let's Get Learning ->
    Swoogo University Live

    Class is in session!

    Sharpen your pencils and find your Trapper Keeper because we've heard you loud and clear. Swoogo is coming to YOU to deliver the in-person training that lets you become the Swoogo Superuser you've always dreamed of being.

    June 10, 2026 | 9am-6pm CT

    theWit, Chicago, IL

    $100

    Let's Get Learning

    Course Catalog • Spring 2026, Chicago

    Check out the syllabus

    1. 9:00am–10:00am

      Arrival & Breakfast

      Fuel up with coffee and pastries while you mix and mingle. Our Ask the Experts stations will be live, so come ready with your toughest Swoogo questions — no judgment, only answers.

    2. 10:00am–10:15am

      Opening Session

      Pull up a chair because class is officially in session. Kick off the day with a look at what's ahead, a warm welcome from the Swoogo team, and everything you need to make the most of your time at Swoogo University LIVE.

    3. 10:25am–11:40am

      Event Sites: From Blank Page to Beautiful

      Raise your hand if you went to school for anything except coding? In this session, Amanda and Denya will be giving you the best practices when using Swoogo's foundational design tools. No coding degree needed. No begging your marketing team.

      We’re talking layout basics, branding that actually brands, and the small tweaks that make a site feel intentional instead of accidental.

      Whether you’re building from scratch or giving your template a glow-up, you’ll leave knowing how to design with confidence and create event sites that feel as good as they look.

      Amanda Chodor
      Enterprise Customer Success Manager · Swoogo
      Denya Wertz
      Enterprise Customer Success Manager · Swoogo

      Your Event, in Their Pockets: Meet Swoogo's New Mobile Event App

      Like a great neighbor event's ultimate mobile sidekick, Jake from Swoogo is introducing you to Go Attend - our new mobile event app for attendees.

      Learn how to keep them informed (no more wandering the hallways), engaged (with the new Connect and Chat feature), and on track with personalized agendas...all while keeping your brand front and center.

      Running a conference, roadshow, or field event? You’ll see how easy it is to create a fully connected experience that travels with them.

      Jake Albers
      Marketing Specialist · Swoogo
    4. 11:40am–1:00pm

      Lunch & Networking

      We're heading to ROOF at theWit for lunch and some quality time with your fellow event pros. Swap stories, pick up new tricks, or finally put a face to a name. Ask the Experts keeps rolling downstairs if you'd rather geek out over your meal.

    5. 1:00pm–2:15pm

      Connect Swoogo to Your AI Tools: What the MCP Server Makes Possible

      Things you know AI tools like ChatGPT and Claude can do:

      • figure out your color analysis (we’re a deep summer ☀️)
      • finding the hottest vendors and venues to impress your attendees

      Things you can do with Swoogo’s MCP server and those AI tools:

      • Save yourself a lot of time by having access to your event data within those AI tools
      • No more copying + pasting your data to tell the story of your event
      • No more running to your laptop during an event to “just look it up really quickly” 

      We’ll show you what's possible, share real use cases, and help you get more out of a connection that's already there. Live demo included.

      Shawn Bruce
      Principal Product Manager · Swoogo

      Registration Deep Dive: Build Smarter, Convert Faster

      Registration is your front door.

      And sometimes it's a revolving door when we could have velvet ropes.

      Denya is going beyond “add a field and call it a day.” We’re getting into advanced features: conditional logic, capacity controls, multi-tier builds, and the kind of troubleshooting that makes you look like a wizard.

      Simple sign-up? Complex multi-track beast? Either way, you’ll walk out knowing how to build reg flows that work harder and convert faster.

      Denya Wertz
      Enterprise Customer Success Manager · Swoogo
    6. 2:30pm–3:45pm

      Set It and Succeed: Swoogo Automations in Action

      Manual session assignments at midnight? Couldn't be us.

      Barry is walking you through Swoogo's new Automations feature, a smarter way to handle the logic that's been eating your team's time. Set a trigger, add your conditions, and let Swoogo automatically assign sessions or update registrant information the moment something changes.

      A VIP registers? They're in the right sessions instantly. Registrant type changes? Fields and sessions update automatically. No workarounds, no manual cleanup.

      Configure once. Run forever. Let go and let automations.

      Barry Greene
      Enterprise Customer Success Manager · Swoogo

      From Data to Decisions: Getting the Most Out of Swoogo Reporting

      Did you know your events are more of a Mary Poppins' endless bag of data goodies than you realized? How do you make sense of it all?

      Ahmed will break down how to build, filter, and customize reports that actually answer the questions your stakeholders are asking...and maybe some that will blow their minds.

      You'll learn how to track registration trends, measure engagement, and export the insights you need to tell the "True Life" story of your event. No spreadsheet wrangling required. Although an invite to the Excel World Championship is on our bucket list.

      Ahmed Gewiley
      Enterprise CSM · Swoogo
    7. 3:55pm–4:10pm

      Closing Session

      Not goodbye, just a see you at the reception. Join us to recap the day's highlights and send off the sessions in style.

    8. 4:10pm–5:00pm

      Evening Reception

      You made it through a full day of learning and now it's time to celebrate! Join us for drinks, bites, and good company. Keep the conversations going and toast to becoming the Swoogo Superuser you came here to be.

    Your acceptance letter is waiting for you!

    Join us for a day of interactive workshops led by Swoogs, where you will sharpen your skills in Swoogo's core platform and explore powerful new products like Go Attend and automations. This is your chance to deep dive into best practices on design, reporting, and other little-known facts that will help you level up your event game.

    You'll also have the opportunity to strategize with Swoogo's all-star team of Account Managers and CSMs. (And pass notes between fellow Swoogo users. We won’t tell.)

    Grab your seat now for $100!
     

    Frequently Asked Questions

    I went to Unconventional. Is Swoogo University the same?

    Unconventional is Swoogo's annual user conference that offers a mix of thought leadership and product sessions.

    Swoogo University is all about hands-on, deep dive, AMA sessions that help make you a Swoogo superuser. If you joined us in New Orleans for Uncon, you’ll still benefit from the advanced content and new product trainings.

    What can we expect from Swoogo University?

    Get ready for a day full of learning, strategizing, and connecting with other Swoogo users in your area. All with a full notebook of ideas and being home by 8pm.

    Will the session be recorded?

    No, be there or be square!

    Who’s all going to be there?

    Expect to share the room with Swoogo users just like you, where you can share your tips and tricks too.

    What's included in the $100?

    You'll get a full day of hands-on product workshops in an intimate setting that allows you to really dive in and ask your questions. Take advantage of strategy sessions with Swoogo Account Managers and CSMs. And of course you'll be well fed throughout the day!

    I thought this would be free.

    Our first in-person Swoogo University is proving to be in high demand! We want to give you our best. Believe us, it's worth it! 

    I'll need a hotel room. Where should I book?

    We chose theWit because the space is just *chef's kiss.* However the room rate over our dates is a bit pricey. We encourage you to book a nearby hotel that you feel comfortable with (and we'll send you an Uber code if you're not within walking distance). The Swoogo team will be staying at the Courtyard Downtown/River North, an 8 minute walk to theWit. 

    Will there be more Swoogo University events this year?

    Yes! We're planning two more Swoogo University Live events in 2026, one targeting the Central US region in Q2 and one across the pond in Q3. Dates and locations are still being finalized, so stay tuned for announcements. The best way to be the first to know? Keep an eye on your inbox!

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