How current uncertainty impacts events + tips you NEED to know
Potential tariffs leaving you terrified?
Friday, May 16, 2025
11:00 AM (UTC-04:00) Eastern Time (US & Canada)
Sr. Growth Marketing Manager
Uncertainty making you feel unhinged and unwell?
These days, the crystal ball is pretty murky. We’re not sure what the future holds and let's be honest: that can make us panic a little. So – what can we do try to mitigate the fears of budget reductions, travel, and registrations (reduction or lack thereof 🫠)? Come get some tactical tips on managing the uncertainty when it comes to event marketing!
Speakers
Founder
Jay Schwedelson is one of the top marketing experts in the U.S. His guiding philosophy centers on providing the latest, research-backed knowledge and best practices to marketers of all sizes and industries. Jay is the Founder of SubjectLine.com, the leading free subject-line rating tool, ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than 15 million subject lines, Jay uses his knowledge to guide organizations across multiple industries on how to implement impactful email marketing. Jay is also the Founder of GURU Media Hub, which hosts the GURU conference, the world’s largest email marketing event, as well as other major marketing events that attract more than 50,000 attendees annually.
What You'll Learn
✈️ To travel or not to travel: Attendees are facing this question more and more. We'll share tips on how to double down on the value of in-person and ensure you’re locked in with your ROI.
💲 Yesterday’s price is not today’s price: How do you relay any change in cost to your attendees without losing their trust?
⚾️ Throw out the rules: Necessity is the mother of invention. Learn the best ways on how you can do more with less.