Did you know your events are more of a Mary Poppins' endless bag of data goodies than you realized? How do you make sense of it all? Ahmed will break down how to build, filter, and customize reports that actually answer the questions your stakeholders are asking...and maybe some that will blow their minds. You'll learn how to track registration trends, measure engagement, and export the insights you need to tell the "True Life" story of your event. No spreadsheet wrangling required. Although an invite to the Excel World Championship is on our bucket list.