Wednesday, June 25, 2025 12:00 PM (UTC-04:00) Eastern Time (US & Canada)

Oops, we did it again.
No, we didn't play with your heart but we did get lost in the game. Because at some point, all event marketers have dived right into the logistics of a customer event without laying out the blueprint for ROI.

Join Brent Turner, EVP of Strategy and Solutions at Opus Agency, and Mark Johnson, Swoogo's Chief Strategy Officer, for a strategic conversation about designing ROI before the first brief is written. This isn’t about KPIs for click-throughs or headcount—it's about anchoring event strategy in measurable business outcomes like customer growth, retention, and pipeline acceleration.

Because at your level, you don't treat ROI like a post-mortem. You make it your blueprint.