Wednesday, June 25, 2025 12:00 PM (UTC-04:00) Eastern Time (US & Canada)

Oops, we did it again.
No, we didn't play with your heart or shave our heads. But at some point, all event marketers have dived right into the logistics of a customer event without laying out the blueprint for ROI.

Join Brent Turner, EVP of Strategy and Solutions at Opus Agency, and Mark Johnson, Swoogo's Chief Strategy Officer, for a strategic conversation about designing ROI before the first brief is written. This isn’t about KPIs for click-throughs or headcount—it's about anchoring event strategy in measurable business outcomes like customer growth, retention, and pipeline acceleration.

Because at your level, you don't treat ROI like a post-mortem. You make it your blueprint.