Full House: Join us Sep 25!

Select session	Name	Time
Wednesday, September 25, 2024
Introduction	Introduction	1:00 PM - 1:10 PM
	Full House: Packing Your Event With the Right Attendees	1:00 PM - 2:30 PM
Dreaming your ideal audience	Dreaming your ideal audience	1:10 PM - 1:20 PM
Get the whole company on board	Get the whole company on board	1:20 PM - 1:30 PM
Websites that convert interest to registration	Websites that convert interest to registration	1:30 PM - 1:40 PM
Which paid strategies work?	Which paid strategies work?	1:40 PM - 1:50 PM
Maximizing your email channel	Maximizing your email channel	1:50 PM - 2:00 PM
Leverage the power of word of mouth	Leverage the power of word of mouth	2:00 PM - 2:10 PM
From No-Show to FOMO	From No-Show to FOMO	2:10 PM - 2:20 PM
Wrapping it up	Wrapping it up	2:20 PM - 2:30 PM

Introduction

1:00pm-1:10pm

Dreaming your ideal audience

featuring: Melissa Rosenthal

Getting people to your event is one thing, getting the right people to your event is a whole other ballgame. We’ll work through the key factors to consider when defining your audience.

We’re tackling questions like…

Who will your event have the biggest impact on?
How can your event impact your business objectives with the right audience?

1:10pm-1:20pm

Get the whole company on board

featuring: Vivi Forny

Events are a team sport. Your job as event leader is to rally cross-functional teams to work together to take your event to the next level.

We’re tackling questions like…

How to make your event the primary moment of pride within your company?
How do you best enable sales and customer success teams to get their customers on board?

1:20pm-1:30pm

Websites that convert interest to registration

featuring: Darcy Gabriele

Your event marketing did its job and drove people to your website. Now it’s up to your event site to take over and turn that interest into real registrations.

We’re tackling questions like…

How do you use the website to get the right people in the room?
How do you create websites that resonate with people across the different stages of familiarity of your events/company?

1:30pm-1:40pm

Which paid strategies work?

featuring: Liz Spektor

With countless channels available for advertising your events, how do you determine which ones not only attract attendees, but are also the most cost-effective?

We’re tackling questions like…

For different types of events, what channels work the best to drive registrations?
What strategies get the best bang for their buck?

1:40pm-1:50pm

Maximizing your email channel

featuring: Dillon Dyer

Tired of event emails that all look the same or get lost in spam? We're here to change that. Join us as we dive into crafting emails that not only stand out but also excite your audience to attend.

We'll answer key questions like:

Which email best practices will make your messages shine?
What strategies are winning in 2024, and what should be left behind?

1:50pm-2:00pm

Leverage the power of word of mouth

featuring: Rachel Stephan

Your attendees trust their colleagues, friends, and role models more than anyone else. So, how can you tap into those relationships to grow your audience?

We'll tackle questions like...

How can you encourage your attendees and speakers to promote your events?
How do you identify influencers who are eager to spread the word about your event?

2:00pm-2:10pm

From No-Show to FOMO

featuring: Tavar James

Okay… tons of people registered for your event. But how many will actually show up?

The event marketing job isn’t done after they hit “submit.” Now, it’s all about keeping people interested, in-the-loop, and excited to make sure they actually attend.
We'll tackle questions like...

Why do people no-show?
How do you nurture registrants to keep them excited about the event?
How can you create a feeling of FOMO?

2:10pm-2:20pm

Wrapping it up

Celebrate what we've learned!

2:20pm-2:30pm

Time Zone: (UTC-04:00) Eastern Time (US & Canada) []

Full House

Packing Your Event With the Right Attendees

Break attendance records while attracting the perfect attendees to meet your organization's goals.

Meet your speakers

Vivi Forny

Tavar James

Melissa Rosenthal

Liz Spektor

Dillon Dyer

Rachel Stephan

Darcy Gabriele

Run of Show