Event Different:

Unite your go-to-market teams and unlock new revenue

Why Event Different?

Expert-led sessions designed to redefine how your go-to-market teams drive revenue through events.

Transform Your Event Strategy

See how event leaders are unlocking new revenue by integrating events into their go-to-market strategies

A Glimpse Into the Future

Meet the Event Maturity Model, a new way to think about, measure, grow, and prove the effectiveness of your events portfolio

Focus on Attendees

Give your attendees a voice. Learn how custom registration workflows unlock new ways to connect with your audience.

A new map for exponential event revenue growth

Meet the Event Maturity Model

Use the Event Maturity Model to plot how you talk about and measure your events today so you can identify growth opportunities and develop new language to communicate the importance of your events.

Deliver more value

Expand the way you think about what makes an impactful event. See how industry leaders quantify event success to secure their places among revenue leadership teams. 

A new way to speak revenue

Communicate in a way that grabs business leaders attention. Learn revenue-oriented language that has the power to change how your events are perceived.

Ready to unleash your events’ potential?

Get the Maturity Model Guide to access stories from real event leaders about how they’re connecting their events to revenue and getting a seat at the leadership table.

Get the guide

Event Different, now on-demand

Learn from our stacked lineup of event professionals as they dive into attendee data, integrated revenue campaigns, and measuring event success.