Unite your go-to-market teams and unlock new revenue
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Event Different is available on-demand.
Get access to 90-minutes of expert-led sessions designed to redefine how your go-to-market (GTM) teams drive revenue through events.
Transform Your Event Strategy
At Swoogo, the secret to unlocking new revenue streams lies in reimagining your event experiences. Integrating events into your Go-to-Market strategy and prioritizing attendee satisfaction drive sales and engagement. Remember, memorable experiences lead to meaningful investments.
A Glimpse into the Future
This summit is not just about today's strategies; it's a peek into the future of event planning. We're excited to hint at something big – a revolutionary approach that will change how you perceive and execute events. While we can't reveal much now, be prepared to be part of a revelation that will set a new standard in the event industry.
Focus on Attendees
How can you make your events truly about your attendees? It starts with giving them a voice and experiences that resonate. At Swoogo, we emphasize the importance of a personalized registration process – the first step towards crafting an attendee-centric event.
Meet your speakers
Chris Sykes has been the CEO of event management platform, Swoogo, since spring of 2020. Chris hails from Canada, but currently hangs his hat in Los Angeles, and is passionate about bringing people together.
Director of Product Marketing
Katie comes to Swoogo with 17 years of marketing experience at companies such as KPMG, Bridgepoint Education, Uber, and Classy (a GoFundMe subsidiary). Her experience spans events, brand, product, and direct marketing. She’s passionate about the Go To Market function, building teams, and bringing new products to market. Outside of the office she is passionate about sports as a way to build confidence in youth and volunteers for the Alex Morgan Foundation where she helps drive the annual Celebration of Confidence fundraising event.
CEO and Co-founder
TACK & ClubPF
Mark Kilens, with his rich history at HubSpot, Drift, and Airmeet, now leads TACK as CEO and Co-founder. At Airmeet, he championed global marketing efforts, and at Drift, he nurtured a thriving community and dynamic events. Prior to joining Drift, he served as VP of Marketing and founder of HubSpot Academy.
Director of Event Marketing
Steph Pennell’s career has been defined by a deep-rooted passion for event marketing, strategic program management, and fostering cross-functional collaboration. I bring to the table a wealth of experience that spans pivotal roles in global B2B event marketing, strategic coordination, and impactful campaign execution.
The Event Strategist
Nicola Kastner offers event strategy advisory services to global brands, helping them optimize their event experiences to drive bottom-line results. Before launching her consulting practice, she held various roles on both the brand and agency sides of the business. This includes her most recent position as the Global Vice President of Event Marketing Strategy for SAP, where she was responsible for designing and optimizing event strategies for events ranging from 25 to 25,000 attendees.
Head of Events
Stefanie Ordoveza, Head of Events at Guild, merges creative thinking with effective business acumen to lead high-performing teams and implement full-scale events strategy.
Katie Sacco is an event marketing professional with over 15 years of client and in-house event experience, she has managed successful programs for Fortune 500 technology companies. Her focus is on event program development to exceed sales goals and deliver a positive end-user experience. She strongly believes in measuring performance to demonstrate successful results.
Senior Customer Marketing Manager
Patrick Kalie is Swoogo’s Customer Marketing Manager and top ambassador to our wonderful customers. King of webinars and roundtables, (once described as that ginger who talks) Patrick lives with his fiancé and tiny puppy, Gretl, in Washington, DC.
Chief Customer Officer & Co-Founder
Nick Bennett, TACK's Co-Founder and Chief Customer Officer, is a veteran marketing professional with a decade-long career in the tech industry. His forte is formulating go-to-market strategies, advocating a people-first approach to foster meaningful connections and spur revenue growth. He co-founded ClubPF as part of TACK's initiatives, promoting people-centric strategies. He also hosts The Anonymous Marketer Podcast, discussing pressing B2B marketing issues.
Run of Show
Wondering how we've matched our stellar lineup to top-of-mind topics? 🤝 Check out the full agenda.
Get the lowdown on what to expect for the next 90 minutes.
Join us at Swoogo's "Event Different" summit, a groundbreaking 90-minute event on February 21, designed to redefine how your go-to-market (GTM) teams drive revenue through events.
Meet Swoogo's CEO and Director of Product Marketing as they reveal a game-changing framework. It's all about taking your events program from good to great and turning it into a bonafide revenue engine.
Join Nick Bennett as he chats with event leaders about using registration data to spice up your events. Learn how to create unforgettable onsite experience and really listen to your attendees. It's all about making smarter, data-driven decisions for personalized event magic.
We all measure the success of our events in registrations, attendees, event surveys (etc.) But Nicola Kastner will share what your team needs to measure beyond event statistics to prove the success of your event.
Dive into how top brands don't just host events, but weave them into their entire marketing strategy. Find out how leading companies use events to boost sales and nurture long-term customer relationships.
Think you know more than your average event professional? Two lucky Swoogo users will have the opportunity to battle it out on the digital stage, answering questions about the state of events. Big prizes are on the line, so don’t miss out!
No event can last forever (unfortunately).